City Farmhouse Q & A With Marian Parsons, a.k.a. Miss Mustard Seed
Miss Mustard Seed's Milk Paint will be the center of attention Saturday, Oct. 18, during the City Farmhouse Pop-Up Show at the demonstration tent at 11:00 a.m. for a how-to on the different uses of milk paint and the ever-popular hemp oil. AND, during the demonstration, two lucky attendees will win $250 of Miss Mustard Seed's Milk Paint products!! How cool is that?! Simply hashtag the demonstration on Twitter and Instagram and you'll be entered to win. Hashtags will be posted at the demonstration, and attendees can also pick up information at The Ironstone Nest booth.
Recently, we talked with Marian Parsons—the genius behind the line of all-natural paints, oils, waxes and more—about the company and why she's excited for the City Farmhouse Pop-Up Show Oct. 17 & 18!
What's the story behind Miss Mustard Seed's Milk Paint?
Miss Mustard Seed's Milk Paint was an unexpected surprise almost from the moment it was brought up as a remote possibility. I thought for a while that milk paint was an amazing product, but not many people knew about it. I kept saying, "Someone really should rebrand it, come out with new colors and a fresh face and introduce it to more people!" It finally occurred to me that someone should be me.
The hard part was the how. I knew nothing about launching a brand, manufacturing, distribution, label laws, etc. I would have to partner with someone who did.
Homestead House Paint Company had reached out to me a few months earlier, sending me some samples of their paint to try. Once I took the opportunity to try it, I knew this was the open door I had been hoping for. I called Jennylyn, the president of Homestead House and pitched the idea for a milk paint line under my brand. The original idea was that I would buy the raw materials from them, mix in custom colors that I designed and I would package them and sell them online and in my retail space. We agreed that was a good plan and the wheels started turning to launch Miss Mustard Seed's Milk Paint.
Your once-small business originally began as you making paint in your basement. Now you supply your products to more than 200 retailers around the world! How did it grow from an idea to a booming business so quickly?
I announced that partnership with Homestead House Paint Company on my blog, Miss Mustard Seed, a few days after it became official and I was immediately overwhelmed with retailers who wanted to carry the paint. After much discussion, a few anxiety-induced tears on my part and planning, we decided to let the brand grow beyond our original idea, beyond my basement and single retail space, and offer it wholesale to retailers around the world.
The paint is now carried in over 280 retail locations in the US, Canada, UK, Europe, Australia, Dubai and more recently Malaysia.
Why do you think more and more people are beginning to use milk paint?
There is an excitement bubbling about milk paint. The current trend toward all natural, farm fresh, organic, chemical-free and non-toxic that is happening in other industries is also happening in the paint world. This paint goes beyond no VOC since it is made with only five all-natural ingredients and has been around for hundreds of years. We didn't invent anything new, we're just showing people how one of the oldest forms of paint is still relevant and one of the best paints on the market today.
What are you looking forward to the most at the City Farmhouse Pop-Up Show?
We've relied on growing organically, through my blog and word of mouth, but we're so excited to take a step in marketing our brand through this sponsorship of the City Farmhouse Show. My love for milk paint started because of my love for antiques. It seems only natural for us to partner with a show that brings together other lovers of antiques and pretty things. There isn't a paint on the market that creates such an authentically old, beautiful finish as milk paint and we're excited to share that with all who attend the City Farmhouse Show!
Marian is such a warm and genuine person. We are so proud to have her as a sponsor. Looking forward to seeing you at the demonstration!